Why does it sometimes pay to make a product more difficult to use? Why do people think orange juice is healthy? Why should you put tables outside your cafU, even when it's raining? Why is stripy toothpaste made stripy? Leading ad-man, renowned cultural commentator and self-confessed greedy anthropologist Rory Sutherland offers stories and insights from an extraordinary career in advertising and further examples of consumer oddities to present an array of fascinating ideas that will improve the way we look at our lives, our work, and the world around us.
RORY SUTHERLAND is the Executive Creative Director and Vice-Chairman of OgilvyOne in London, the Vice-Chairman of Ogilvy & Mather UK, and the Founder of #ogilvychange. He writes The Spectator's 'Wiki Man' column, serves as a Member of the advisory board of The Evolution Institute, and is former President of the IPA (Institute of Practitioners in Advertising), the professional body for advertising, media and marketing communications agencies in the UK. In 2012, at its flagship event, the IDM (Institute of Direct and Digital Marketing), awarded Sutherland the prestigious 25th anniversary Honorary Life Fellowship for his outstanding contribution to the direct and digital marketing profession. In 2013 he received the UK Speechwriter's Guild award for Business Communicator of the Year.